Data Confirms Why Google March 2019 Update Feels like a Rollback

It has come as quite a shock to many online publishers that Google’s latest March 2019 update was one of the biggest in 2019. Many publishers have made the comment that this update feels like a minor update and there is data which suggests that their view may be valid. The founder of...

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​Facebook is changing how it measures ad relevance

Facebook’s relevancy score is measured by the quality and engagement level of an ad. This score is what determines your cost-per-click on Facebook and how often Facebook will show your ad. If your ad is poor quality and people don’t look at it, then Facebook won’t waste their time prioritizing...

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A WordPress safety plan for SEO and developer

WordPress is web software which is used to create websites and it is responsible for the creation of one-third of the world’s websites. Unfortunately, the popularity of WordPress and the fact that it has implemented SEO features means that it is relentlessly attacked by SEO spam. Many SEOs and...

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​A new default search option for Google, is it time to start paying attention?

Google has introduced new options into the potential “default search” engines which are available to Chrome users. DuckDuckGo is one of the most popular options in 60 markets around the world including, but not limited to, Argentina, Australia, Belgium, Brazil, Canada, Germany, Denmark, Finland,...

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​Google released a broad core search algorithm on March 12

On 12 March 2019, Google released a broad core search algorithm which appears to be worth one’s while to look into. As it stands, it is unclear as to what exactly has changed. There have been some speculations by those in the SEO industry to suggest that the changes would mainly affect the...

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Link builders are back

SEOs beware: link builders are back with bogus Domain Authority Pitches Often people who are new to SEO or who do not have a lot of experience with SEO may think that Domain Authority holds some power over overall Google ranking – but they do not. The message is clear but may need to be...

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Google Explains How Dates within Search Result Snippets Work

Google Explains How Dates within Search Result Snippets Work Google has published an official article which comments on when and how search result snippets work – and one big takeaway from the discussion is that people should not fake dates in content as it can be faced with horrible...

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SEOs on Google e-commerce category recommendation: ‘I’ll stop doing it when it stops working.’

SEOs on Google e-commerce category recommendation: ‘I’ll stop doing it when it stops working.’ Google’s John Muller has given a talk in which he mentions what people should, and shouldn’t, be doing in order to enhance their SEO experience. In this talk, John Muller mentioned that e-commerce...

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​SMX Overtime: What really matters for SEO SUCCESS?

SMX Overtime: What really matters for SEO SUCCESS? SEO expert Lily Ray recently discussed the things that small websites can do to grow their site and how to truly be successful and have people land on your website, even when you’re starting out. Trustworthiness is at the very top of the list. ...

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​Google’s CTR answer just what you’d expect, and this is why SEOs go bananas

Google’s CTR answer just what you’d expect, and this is why SEOs go bananas Click-through rate (CTR) is the ratio of users who click on a specific link to the number of users who view the page, advertisement, or email. CTR is most useful when determining the amount of traffic generated through...

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